A practical guide to every type of Super Bowl ad you’ll see on Sunday

With less than a week before this year’s Super Bowl, many advertisers are already armpit-deep into their big game strategy. Brands have dropped teasers, trailers, and even full ads in anticipation of getting us all excited about what they view as their holiest of days: the Only Day People Actually Look Forward to the Commercials.  Depending on who you ask, every Shakespeare play can be divided into three or four types: Tragedy, Comedy, History, and “Problem Plays.” Meanwhile, past...