Can pickleball become the quintessential NYC sport? These founders are banking on it

Until recently, David Friedman and his friends braved New York City parks and playgrounds to get their pickleball fix. They brought their own nets and line tape, avoided the broken glass, and adjusted to the weird bounces the ball took on cracked concrete. “We were competing with kids on scooters,” he says. Pickleheads in other cities think nothing of setting up on tennis courts, but Friedman knew better than to try that in Brooklyn. “Tennis players here will murder you,” he says. For...