Can we please, please, please quit redesigning everything?

Here’s my Christmas wish this year: I wish everybody would just quit redesigning everything. Take Jaguar’s recent highly publicized rebranding. I’m still trying to figure out what that bevy of angular models prancing around in a circa-2008 iPod ad palette has to do with the company’s commitment to going all-EV in 2025. But my main takeaway from the campaign was that Jaguar has been trying for an awful long time (and apparently without much success) to get Americans to adopt its...