‘Is design dead?’ Design leaders wrestle with the question behind closed doors

Since the term “design thinking” took off in 2000, the once boutique industry of design became a household term. Spurred on by the stratospheric growth of Apple after the iPhone launch in 2007, businesses invested untold sums purchasing design companies and building design proficiency in-house. The cherry on top arrived when McKinsey published a report in 2018 cementing the value of design in leading businesses cross-sector. And then? For the last several years, the design industry...