The $146 million DTC startup making a better work boot for tradespeople

When we think of the shoe-obsessed consumer, our minds tend to go to women like Sex and the City‘s Carrie Bradshaw, who opted for Manolo Blahniks over a mortgage. But there’s a large segment of men who also obsess over shoes: specifically, the 23.5 million tradespeople—80% of whom are male—who work in construction, manufacturing, and warehousing. These guys spend their days on their feet in environments that can be dangerous, wet, and physically grueling. Having a high-quality pair of work...