U.S. government brand identities are a mixed bag. Once you’ve put the NASA meatball and National Park Service badge on a special shelf, you’re left with a voluminous aerie of eagles, and a smattering of official marks that all look perfectly official . . . and, ultimately, entirely forgettable. Which is a problem if you’re trying to rally younger generations around a new idea—like, say, the American Climate Corps, which formally launched today with the debut of its new website and...

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