The most innovative companies in beauty for 2025

The world is moving fast—so fast that many people feel like they can’t keep up. The beauty industry is meeting consumers where they are, slowing things down, looking to the past, and consulting nature for inspiration. Nostalgia and a desire to claw back more time, any time, were major drivers in beauty innovation over the past year. Arcaea worked with bioengineers to re-create the DNA of extinct flora from Borneo and extract its essence to create indulgent fragrances under the brand name...