Therapy isn’t scary. Just ask Talkspace’s new branding

The online therapy company Talkspace just debuted its first rebrand since launching in 2012, and the new look is sending a message: Mental healthcare should feel approachable, not intimidating. “[The common design tropes in mental healthcare] feel so cold,” says Joe Ling, creative director of the design agency Koto. “Therapy should be warm, it should feel comforting, it should be a soft experience, not something that feels surgical and uncomfortable. A lot of the competitors use that...