This pouch could be the Zyn of caffeine

There’s a new energy brand on the market, and it’s betting that the next frontier in caffeine isn’t coffee, soda, or any other drink, for that matter. It’s the pouch. Wip is a caffeine pouch, available in 100-milligram and 200-milligram strengths, that’s designed to be popped between your lip and gum to provide a quick dose of what it describes as “natural caffeine.” The pouches come in candy-like flavors, including mint, sour cherry, orange citrus, and strawberry kiwi, all packaged...