Every day, Uber books millions of rides around the world. Each of these trips tells the company something about its customers: Where they’re going, what they’re doing, and when they are there. Then there are the tens of millions of Uber Eats orders processed each day, which clock what people are buying, how often, and when. Combined, you have an incredibly valuable collection of data for other brands to use in order to get our attention. Now, Uber’s advertising division is officially...
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