Wayfair has a quality problem. Its new ‘Verified’ program wants to fix it

For two decades, Wayfair has thrived by offering customers an abundance of trendy, inexpensive furniture—around 30 million options, specifically. But as an e-commerce company, Wayfair’s employees didn’t actually touch or feel any of the pieces on the site. “Our goal was to find suppliers of furniture and make them easily available online to our customers,” Michael McCorry, director of curation strategy and operations, tells me. “We only learned about the products later, through...