Why real estate must embrace the platform economy

For ages, real estate has been defined by the tangible: buildings, land, square feet. Nowadays, however, the world’s most valuable businesses make their money from what is intangible—brands, networks, knowledge, and experiences. As of 2020, 90% of the value at the S&P 500 comes from intangible assets, up from 32% 40 years ago. The equivalent figure for major European companies lags behind, at just over 74% in 2020, a factor that likely contributes to Europe’s lower growth rate and per...